Origin Story

I'm a tech & product leader with a background that doesn't fit the usual mold. I started as a designer, taught myself to code, and never looked back. That means I've always approached technical challenges with a product eye and a sharp focus on business outcomes.

Over the past decade I've led engineering, product & UX organizations at Monster, Randstad & Military.com. I've also authored four engineering books for O'Reilly & Wiley.

Leadership & Approach

I lead from the intersection of technology & product. My edge is that I never approach a technical decision in isolation from business goals or user needs. That lens shapes everything: strategy, org design, technical direction, roadmap tradeoffs.

I've built & led engineering, design & product organizations of 50+ people, at companies ranging from venture-backed startups to global enterprise. I've established AI engineering practices, helped shepherd a successful M&A exit, and shipped products that moved real revenue.

I get the right people pointed at the right problems and get out of their way.

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How I Work

I'm AI-native in how I build & lead, using AI as a genuine force multiplier from agentic engineering workflows to AI-assisted product cycles.

Beyond that: cross-functional ownership (design, engineering & product as one unit, not a hand-off factory), building for speed without sacrificing quality, and treating data as a design input rather than a post-launch report card.

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What I Do For Fun

Outside of work I'm a visual artist. I make prints, draw comics, and occasionally take on illustration work. The creative side keeps my thinking fresh in ways that pure engineering never did.

I also co-founded an independent FM radio station, Freeform Portland, and DJed there for two years. My sets were an eclectic mix of hip hop, vaporwave, experimental music & a little bit of new age. My taste in music is objectively bad.

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